Chapter 3: Witness

The 05-06 NBA season was a great one for LeBron to say the least. Breaking multiple "youngest ever" records. The 2006 all-star game MVP had statistically, one of his greatest seasons ever. Almost capping his season off with an MVP trophy but finishing second to Phoenix point guard, Steve Nash. More importantly, he finally made it to the playoffs. The King made his stellar playoff debut with a triple double. In game 3 LeBron hit his first game winning shot to push the eventual series winning Cavaliers to 2-1. 

Of course Nike gave LeBron a new pair of kicks to lace-up in. The LeBron 3. With a big emphasis on performance, the LeBron 3 was ahead of all other shoes on the market. With a sturdy design and unique colorways, the LeBron 3 was a must have for all buyers. 

Like the previous season, Nike put together an interesting commercial campaign for promotion of the shoe. "The LeBrons." 

http://youtu.be/bhEJAAHVyyk

Along with the new commercial Nike began the "Witness" campaign. Starting with t-shirt distribution for the playoffs and the billboard across from the Quicken Loans arena.