Chapter 4: Finals

Entering his fourth season with high expectations was an understatement. After making it to the second round of the ECF, King James was due for nothing but progress. Numerically, his statistics took a step back. However, this season left many historic marks.

Posterizes Tim Duncan 

Nike continued the "LeBrons" campaign to help promote the 22 year olds new shoe, the Zoom LeBron IV. The first LeBron to feature foamposite was a sturdy lockdown shoe for any player. Appearing in colors that would catch any eye, the shoe was a hit. Arguably the greatest LeBron ever was released this year with the "Fruity Pebble." 

After reaching the playoffs LeBron would see a rematch with the Detroit Pistons in the ECF. Game 5 would be arguably LeBrons greatest playoff game ever. In which he scored 48 points and the Cavaliers final 25. They would represent the Eastern Conference but soon be swept by the San Antonio Spurs. Below are pictures of LeBron sporting the Zoom LeBron IV, the Soldier I, and also the "LeBrons" commercial in the next post.